Research Bites Science Graphic

Eckerd College offers quite a few research opportunities to students, and it can be hard  for undergraduates to know all their options. On Wednesday, Nov. 18, Associate Professor of International Business Sandra Graça and Assistant Professor of International Business Virginie Kharé will discuss their careers, and their experience in research. While the event was originally supposed to be on Nov. 11, it was postponed due to tropical storm Eta. The Research Bites event will begin at 5:30 p.m. on Nov. 18 on Zoom, and will begin with a short introduction by the professors, and then will open up to questions from students.

Graça has been at Eckerd since 2014, teaching classes such as Principles of Marketing, International Marketing and Marketing a New Global Venture. During this Research Bites event, Graça will touch on what she describes as the mechanics of research, as well as her role as a methodologist.

“Basically I’m just going to describe how I do my research using statistical analysis of data, and how student researchers can help with that,” Graça said.

She’ll also discuss her research with Ford Scholar and recent Eckerd Graduate Hana Zwick, which has been accepted to be published as an academic paper, called “Understanding Millennial Donor’s Perceived Value from Charitable Involvement.” This paper focused on why millennials participate in charities and their intrinsic motivations and rewards.

She’ll also be talking about more broad topics like international business, buyer-supplier behavior and her research in emerging markets in Brazil, Russia, India and China.

Kharé began at Eckerd as a visiting professor of international business in 2015 and was hired in her current position in 2016. Since then, she’s taught International Marketing, Cultural Environment of International Business, Multicultural Marketing and Marketing Intelligence.

During the event, Kharé will also discuss her research in Brazil, Russia, India and China, but focus more on differences in culture and beyond. This includes institutional differences and how to cooperate with other cultures. 

Both professors agree that the main goal of the event is to answer student questions about how to get involved in research, and how they can go about their own research.

“We don’t want to sit there and tell them things they don’t care about. We want students to lead the conversation and initiate discussion,” Kharé said.

The event will begin at 5:30 p.m. on Wednesday, Nov. 18 on Zoom.

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